10 Best Music Promotion Platforms In NYC In 2022- 2023

Writing, performing, and recording music is simply one aspect of a working musician’s job. Many artists who have made a living from their art or aspire to do so have discovered that promoting singles and albums are nearly as crucial and time-consuming as creating them in the first place.

Music promotion is a broad issue encompassing a vast range of actions, and it can mean different things to various artists. While one Singer may spend the entire day conducting interviews and sitting for photo shoots, another may be unable to locate the email addresses of Editors and playlist creators. Continue reading to discover the finest sites for promoting your work.

• Splice

Splice is a subscription-based music production platform that provides royalty-free audio samples. More than 500,000 samples and a large selection of plugins and presets are available to users.

Splice is in the process of developing the next generation of music technology solutions. It’s a royalty-free digital music creation platform that lets artists sell their sounds, share and collaborate with their peers, and back up their creations in the cloud with unlimited free storage. Splice’s mission is to democratize music production so musicians of all types and skill levels—from novices to chart-topping acts—can create music.

In a recent update, Splice included a new soft synth and drum machine to the Creator and Creator+ plans. These plans also give you access to the Skills tab, which provides lessons, tutorials, and educational videos on various music-making topics. This update’s new material alone is certainly worth the monthly fee.

The ability to access the often updated library of audio content is the primary reason producers continue to subscribe to Splice. Electronic music is constantly evolving, and with the EDM scene as competitive as it has ever been, Splice can provide you with the edge you need to get your music heard. The newest sample packs are the first things you see when launching the Splice application, listed under the ‘What’s New’ heading. Producers can look through the most recent samples released on Splice here.

A Splice subscription provides musicians of all ability levels access the same sample library as professionals. Original Splice samples have been used by artists such as Dua Lipa, Demi Lovato, and Marshmello, resulting in millions of streams online.

How does it work?

Splice charges $7.99 monthly for up to 100 royalty-free samples that can be used to make music. That’s less than the price of a Spotify subscription. Splice then pays artists based on how often their sounds are downloaded, with almost $7 million having paid out.

• Oda

Oda is a listening platform that encourages deliberate listening. Music concerts in a more intimate setting. Sound events that immerse you in the experience. Unexpected journeys. All of this is delivered live to you with an uncanny presence. Through sound, Oda urges you to rediscover the magic of the world.

Oda, a new speaker that leverages a direct feed from artist studios to provide live music straight to your home regularly, is an innovative combination of product design and event organizing. However, don’t think of it as a radio; instead, consider it a modern baby monitor for people who miss the intimacy of live music.

It aims to change how people discover, experience, and think about new sounds. Oda is unique in that it works similarly to having Zoom on sleep mode all of the time, and artists can go up to it, activate it, and start playing.

How does it work?

The Oda speaker comes with a membership ($79 for a three-month “season”) that grants access to programs that can only be heard through the speaker. Evening performances and weekend residencies pay musicians. The Artist is in control of the experience: all they have to do is click a button to turn on the speakers and play directly to the audience. 

There is a schedule of performances, just like a live tour or a ballet, so the channels are not changing, although listeners can check out the roster online before purchasing a membership. If listeners don’t want to hear music, they can put the speaker in “do not disturb” mode and use the Oda speakers to play their music via Bluetooth or a line-in connection.

•  JioSaavn

With over 60 million active users, JioSaavn is a popular music streaming service in South Asia and USA too. They are a global network of over 200 entrepreneurs who help music fans access, find, and listen to their favorite songs in various languages and genres. Jio Music and Saavn announced a merger in 2018, resulting in a combined company worth over $1 billion.

It’s a music library with more than 45 million songs and exclusive audio shows. Personalized playlists and unlimited downloads for offline listening are available. JioSaavn is a freemium service that offers basic functionality for free with commercials or limitations, as well as paid memberships for enhanced streaming quality and song downloads for offline listening.

JioSaavn for Music promotion

• To get your song on JioSaavn, create a TuneCore account.
• Choose whether you want to listen to a single or an album on JioSaavn.
• To get your songs on JioSaavn, upload your music and cover art.
• Music contributors should be included to be thanked when your tracks are performed.
• Once TuneCore has authorized your music, it will be available on JioSaavn.
• View your streaming and sales reports. You keep every penny of your earnings.

• UniqueSound

UniqueSound is the most comprehensive platform for sound creatives to display their work and find work. A worldwide network of sound creatives powers UniqueSound, and composers, sound designers, and other sound creatives can generate portfolios to promote their work and get hired directly by service users – including global brands, ad agencies, production companies, directors, and music supervisors.

• InnerCircle, Inc

InnerCircle is a smartphone software that helps musicians connect with their fans most efficiently and effectively. To develop a relationship with their followers, artists might employ a variety of modules. The modules are designed to help artists track fan engagement online and in person. Artists can accurately track and analyze the effectiveness of their marketing efforts by quantifying audience activity. 

Artists can monetize their fan base by incentivizing their items or other products by utilizing fan support and monitoring and developing their fan base. Artists can build loyalty programs for their followers using the InnerCircle store and In point system.

• Universal Music Group

Universal Music Group (UMG) is the global leader in music-based entertainment, with operations in more than 60 countries, including recorded music, publishing, merchandising, and audiovisual content.

It seeks for and develops recording artists and composers, produces, distributes, and promotes the most critically acclaimed and commercially successful music to amuse and entertain audiences worldwide.

Universal Classics Group includes such labels as Deutsche Gramophone, the world’s oldest recording firm; industry legend Decca Records, which controls the world’s most extensive opera collection; and Philips Classics, which caters to the classical music market. Through Decca Broadway, the company also has the world’s most extensive Broadway catalog. The famous Rondor Music Catalog is managed by Universal Music Publishing Group, one of music’s major publishers.

Through its multiple subsidiaries, joint ventures, and licensees worldwide, UMG provides a diversified mix of music goods & services, such as the manufacture, promotion, sales, and distribution of the full spectrum of recorded music in 63 countries. UMG also participates in music publishing, online, on-demand subscription music services, and mail order music/video clubs through its subsidiaries.

UMG For Music promotion

You should submit your demo song first to get noticed by UMG and promote your music. Demos should be sent to UMG’s record labels; however, please remember that they do not accept unsolicited work. A manager, agency, producer, radio DJ, or other industry experts recommend demos to one of our labels’ A&R teams.

• Spotify

Spotify is a music streaming service that allows you to listen to music online. It allows you immediate access to its extensive online library of music and podcasts, letting you listen to whatever content you want, whenever you want. It’s legal and straightforward to use. Millions of songs from various genres and artists are available, including obscure indie rock, top 40 pop, movie soundtracks, and classical music. 

It also includes curated playlists, internet radio stations, and a clever algorithm for recommending songs based on your listening history. A Premium subscription plan is available, but you can also use an ad-supported version of the platform for free.

Spotify is a music, audio, and video streaming service that allows you to access millions of songs and other entertainment worldwide. Essential functions, such as playing music, are accessible, but you may upgrade to Spotify Premium for a fee. Whether or not you have Premium, you can:

• Get personalized recommendations based on your preferences.
• Organize your music and podcast collections.
• And there’s more!
• Spotify works on various devices, including pcs, smartphones, tablets, speakers, TVs, and automobiles, and you can effortlessly switch between them with Spotify Connect.

Spotify for Music promotion

With Spotify for Artists, you can manage your profile, access more music and audience data, market your new piece to playlists and use Artist Pick to highlight significant songs, shows, and playlists. Claim and validate your artist name to generate your Spotify for Artists profile.

• Rolling stone Music

Rolling Stone, based in New York, delivers “all the news that fits” to a monthly global audience of around 60 million people and publishes over 100 pieces of content daily.

For more than 50 years, the dominant voice of music and popular culture has been a rolling stone, the number one brand in music publishing. Across many platforms, including magazine, internet, mobile, social, and experiential marketing, the multi-media brand includes the latest in music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism. 

• Facebook Ad

Facebook ads are online advertisements that are generated and published on the Facebook platform with the intention of being targeted at its users.

There are many ways to promote your music, but Facebook and Instagram are the two most popular sponsored social media sites. Which one you choose is primarily determined by where you already have a presence and where your target audience spends much of their time.

Facebook ads For Music promotion

Using Facebook advertisements to promote their current album, tour, merchandise, and other promotions is a terrific method for musicians to reach out to their fans. Create Facebook videos that are relevant, fun, and creative in a variety of lengths and formats (we recommend videos that are over three minutes long) that connect with your long-term business goals and feature the Artist in close-up for the first three seconds. 

Make use of Facebook’s ad options to reach out to those who are most likely to be interested in what you’re promoting. You can establish a Custom Audience from the people who watch your videos on Facebook and Instagram. You may then construct a Facebook ad to target this specific demographic.

• Instagram

Instagram has a lot of promotion possibilities, especially for musicians. Instagram has over a BILLION monthly active users. So, in addition to sharing your music on Instagram, it’s worth your time to create and maintain a fantastic Instagram profile.

If the demographics of your following closely match those of Instagram’s user population, you should use it as a musician. AND if you’re interested in image-based sharing. Instagram is operated by 35% of all adult social media users. However, 72% of teenagers and 71% of those aged 18 to 24 use the program. If a portion of your audience is between 13 and 29, Instagram could be a valuable addition to your social media strategy.

Instagram is primarily used for content marketing. It’s more about telling your story and using your postings to further that tale, so keep that in mind when you create your posts, photographs, and videos. With exciting and engaging material, you’re attempting to captivate people and draw them into your universe. It may take some trial and error to figure out what kind of material your target audience responds to, so don’t be hesitant to try new things until you find what works.